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124 free Halloween Candy trivia questions with answers — food & drink quiz, new questions added Aug 2026.
25 free Halloween Candy trivia questions with answers. Candy corn was originally sold as Chicken Feed, the two Ms are two surnames, and Americans now spend nearly four billion dollars a year on Halloween sweets alone. This quiz runs 124 questions through the trick-or-treat bucket: the brands, the inventors, the slogans and the numbers. Every answer is backed by a linked source, which is more than you can say for most things printed on a wrapper.
30 of 124 questions with answers and explanations. Play the quiz
Q 01A Reese's cup pairs chocolate with which filling?
Peanut butter
Peanut butter in a chocolate shell, invented in 1928 and now one of the biggest candy brands in the world.
Q 02M&M's advertising has long promised they melt in your mouth, not in your what?
Hand
Hand — the 1954 slogan 'melts in your mouth, not in your hand' sold the hard candy shell as chocolate you could carry around without mess.
Q 03Twix bars are made by which company?
Mars
Mars has made Twix since 1967. The company also owns Snickers, M&M's and Milky Way.
Q 04The brittle, flaky core of a Butterfinger is covered in what?
A chocolate-like coating
The coating is chocolate-flavoured rather than true chocolate, which is why the wrapper hedges its wording.
Q 05Which letter is stamped on every individual Skittle?
A lowercase s
A lowercase s is printed on the hard sugar shell; Skittles were born in Britain in 1974 and reached the US in 1979.
Q 06Candy corn's flavour is built on honey, sugar and which other flavouring?
Vanilla
Honey, sugar and vanilla, held together with wax and cornstarch. It is essentially fondant in a costume.
Q 07Life Savers got their name because they look like what?
A ring-shaped life preserver
Clarence Crane's 1912 mints were pressed with a hole in the middle, which made them look like a life ring.
Q 08In which decade was candy corn first invented?
The 1880s
George Renninger of the Wunderle Candy Company came up with it in the 1880s, long before it became a Halloween fixture.
Q 09A 2025 US survey put total Halloween spending at roughly which figure?
$13.1 billion
$13.1 billion — the National Retail Federation's 2025 survey forecast a then-record total, up from $11.6 billion in 2024 and past the previous high of $12.2 billion set in 2023.
Q 10Snickers took its name from what?
A horse the Mars family owned
A horse the Mars family owned — Snickers took the name of the family's favourite horse when Frank Mars launched the bar from his Chicago factory in 1930.
Q 11The two Ms in M&M's come from what?
The surnames of two businessmen
Forrest Mars Sr. and Bruce Murrie, whose father ran Hershey. Production began in the United States in 1941.
Q 12Tootsie Roll was named after whom?
The inventor's daughter
Leo Hirschfield named the sweet after his daughter Clara, whose nickname was Tootsie.
Q 13In the United States, Kit Kat is made under licence by which company?
Hershey
Nestlé owns Kit Kat almost everywhere, but a licensing deal first struck in 1970 means Hershey makes the American bars.
Q 21Sour Patch Kids were developed in which country?
Canada
Frank Galatolie created them in the early 1970s at Jaret International in Canada. Mondelez makes them now.
Q 22Jolly Rancher began life in which US state?
Colorado
Bill and Dorothy Harmsen founded the company in 1949 and opened their first shop in Golden, Colorado. Hershey has owned it since 1996.
Q 23In mainland Europe, Twix was sold under a different name until 1991. What was it?
Raider
Generations of European shoppers knew it as Raider before the branding was unified.
Trick-or-treating grew out of 'guising', a house-to-house custom from which two countries?
Q 14The name PEZ is shortened from the German word for which flavour?
Peppermint
Peppermint — PEZ takes its letters from Pfefferminz, the German for peppermint; the first dispensers of 1949 looked like cigarette lighters and held an adult breath mint.
Q 15What did H. B. Reese do for a living before inventing his famous cup?
Dairy farmer
A former dairy farmer and shipping foreman, he created the cups on 15 November 1928.
Q 16Which colour of M&M's was withdrawn in 1976 over concerns about a food dye?
Red
Worries about the dye amaranth pulled red from the bags for years, with orange taking its place until red returned.
Q 17Kit Kat was created in the 1930s by which British confectioner?
Rowntree's of York
Rowntree's launched it in September 1935. Nestlé bought the company in 1988.
Q 18The Milky Way bar was named after what?
A popular malted milk drink
Not the galaxy. Frank Mars named his 1923 bar after a milkshake-style malted drink that was fashionable at the time.
Q 19The makers of Baby Ruth claimed the bar was named after whom?
A US president's daughter
Curtiss Candy said it honoured Ruth Cleveland, daughter of Grover Cleveland — a claim that conveniently avoided paying Babe Ruth.
Q 20What is the narrow paper strip poking out of a Hershey's Kiss wrapper called?
A plume
The plume has identified a genuine Kiss for over a century, and it is how you spot a counterfeit.
Scotland and Ireland
Scotland and Ireland — guising, recorded there from the 16th century, had costumed children perform a song or verse at each door in exchange for food or coins.
Q 25In It's the Great Pumpkin, Charlie Brown, what does Charlie Brown get while trick-or-treating?
A rock
A rock — in the 1966 special, while the other kids collect candy and gum, Charlie Brown's sack fills with rocks house after house, and his deadpan 'I got a rock' became the show's catchphrase.
Q 26What did children in Ireland traditionally say at the door instead of 'trick or treat'?
Help the Halloween party
Help the Halloween party — the traditional Irish call at the door; 'trick or treat' itself only became common in Ireland and Scotland in the 2000s.
Q 27An 1895 record of Scottish guisers describes lanterns carved from which vegetable?
Turnips
Turnips — an 1895 account describes Scottish masqueraders carrying lanterns cut from hollowed-out turnips and being rewarded with cakes, fruit and money.
Q 28What was candy corn originally called when production began in the late 1880s?
Chicken Feed
Chicken Feed — the Goelitz Confectionery Company, mass-producing candy corn from 1898, sold it in boxes marked 'Chicken Feed' with a rooster on the front.
Q 29Which company makes about 7 billion pieces of candy corn a year and dominates the Halloween market?
Brach's
Brach's — owned by Ferrara, it makes around 7 billion pieces of candy corn a year and accounts for roughly 85 percent of Halloween-season candy corn sales.
Q 30On which date does the National Confectioners Association mark National Candy Corn Day?
October 30
October 30 — National Candy Corn Day falls the day before Halloween; US makers were turning out about 35 million pounds, almost 9 billion pieces, a year as of 2016.