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50 free Hard Lego trivia questions with answers — pop culture quiz, new questions added Aug 2026.
This is hard Lego trivia, aimed at adult fans who already know what Lego means, when the brick was patented and who founded the company. Those questions are on our main Lego page. Here the questions dig into the company's history: how much the founder paid for his workshop, the Kiddicraft patent numbers, the luggage firm that sold Lego in America, the brothers who left to start Bilofix, the first foreign licence, and the loss that nearly sank the company in 2004. There are also questions on themes only long-time fans remember (Homemaker, Model Team, Lego Explore, Quatro, the medi-figure), on minifigure milestones (the first realistic skin tones, the first complex face), on Mindstorms, Modular Buildings and Bionicle's origins, and on the modern era: BrickLink, the Universal film deal, the Ai Weiwei controversy and the 10,000-piece sets. If you want the easier version, try Lego trivia for kids. Every answer has been checked against the Wikipedia articles on the Lego Group and its history, and each explanation adds one more thing worth knowing.
30 of 50 questions with answers and explanations. Play the quiz
Q 01How much did Ole Kirk Christiansen pay for the Billund woodworking shop in 1916?
10,000 DKK
A fire destroyed that workshop in 1924, and he built a bigger one.
Q 02Which alternative name, implying a 'legion of toys', did the founder consider before choosing Lego?
Legio
The staff naming contest in 1934 offered a bottle of homemade wine as its prize.
Q 03What British patent number covered Hilary Page's 1939 hollow plastic cubes with four studs on top?
529,580
His 1944 addition, granted in 1947 as patent 587,206, described 2x4-stud rectangular blocks.
Q 04The Automatic Binding Bricks were renamed in 1953. What Danish name did they get?
Mursten
Mursten simply means 'bricks' in Danish; they had been Automatic Binding Bricks since 1949.
Q 05Lego's first licensed foreign production began in 1953 in which country?
Norway
The partner was Svein Strømberg of Oslo, trading as Norske LEGIO A/S; Sweden and Iceland followed in 1955.
Q 06Which 1955 product was the first to use plastic bricks as a 'system' of play?
Town Plan
Godtfred got the system idea from a conversation with an overseas buyer in 1954.
Q 07After a 1960 warehouse fire, Godtfred's brothers Gerhardt and Karl Georg left to found which company?
Bilofix
The fire destroyed most of the wooden toy stock and Lego stopped making wooden toys entirely.
Q 08Which luggage company made and sold Lego in North America from 1961?
Samsonite
Samsonite kept using some cellulose acetate even after Lego switched to ABS in 1963.
Q 09Where did Lego open its first North American factory in 1973?
Enfield, Connecticut
The plant closed in 2006, and the US headquarters is moving from Enfield to Boston by the end of 2026.
Q 10Lego Homemaker, launched in 1971, targeted girls with what kind of sets?
Furniture and dollhouses
Scala, a jewellery line, followed in 1979 and Paradisa, with pastel colours, in 1992.
Q 11Light & Sound sets, with battery packs, lights and buzzers, first appeared in which year?
1985
The same year the educational division produced its first computer-control system for motorised models.
Q 12Lego's educational division was renamed Lego Dacta in 1989, after a Greek word meaning what?
Didactic, the study of learning
MIT's Seymour Papert was named Lego Professor of Learning Research the same year.
Q 13The first Lego World Cup building contest in 1988 drew how many children?
38 from 17 countries
It was held in Billund, and Lego Canada was set up the same year.
Q 21In 2002 Duplo was merged with the Baby range under what short-lived name?
Explore
The Duplo name returned in late 2004 as the company refocused on its core products.
Q 22How large a loss did Lego post in 2004, at its lowest point?
£174 million
Marketing chief Mads Nipper later said the company was 'almost bankrupt'.
Q 23What was notable about Jørgen Vig Knudstorp's appointment as CEO in 2004?
He was the first non-family CEO
The same year the four Legoland parks were sold to Merlin Entertainments.
Q 14Which 1990 series was visually accurate where the gears-and-axles line was mechanically accurate?
Model Team
The first three sets included a race car and an off-road vehicle.
Q 15Xavier Gilbert became the first 'Lego Professor of Business Dynamics' in 1990 at which institution?
IMD in Lausanne
That year Lego was the only European firm among the world's top ten toy companies.
Q 16What voltage did Lego standardise its train and mechanical-set motors to in 1991?
9V
The first trains of 1966 used 4.5V, with a 12V version arriving two years later.
Q 17How long was the record-setting Lego railway line built in 1992?
545 metres
It ran three locomotives; a 400,000-brick castle set another record the same year.
Q 18Which family investment firm, founded on April 1, 1995, has led the Lego Group ever since?
Kirkbi
The Kristiansen family still owns the company through it as of 2025.
Q 19Lego posted its first-ever loss in which year?
1998
The loss was £23 million, and 1,000 employees were laid off.
Q 20Besides Star Wars, what was Lego's other first licensed line in 1999?
Winnie the Pooh Duplo
Harry Potter and Steven Spielberg figures followed in 2000.
Q 24The Quatro brick, added in 2004, was how many times the size of a standard brick?
Four
It was aimed at ages 1 to 3 and compatible with Duplo.
Q 25Which oil company's logo appeared on Lego sets from the 1960s until a Greenpeace campaign in 2014?
Shell
Lego declined to renew the contract; the logo now appears only in co-licensed Ferrari or BMW sets.
Q 26Which Chinese artist did Lego refuse a bulk order to in 2015?
Ai Weiwei
Lego said it would not sell to users with 'political intentions'; fans offered to donate bricks instead.
Q 27Lego bought BrickLink, the world's largest Lego fan marketplace, in 2019 from which company?
Nexon
The price was not disclosed.
Q 28Which studio signed a five-year film deal with Lego in 2020 after Warner Bros. let its rights lapse?
Universal Pictures
Warner kept the rights to the original Lego Movie characters.
Q 29Which studio produced The Lego Story, the animated short for Lego's 80th anniversary in 2012?
Lani Pixels
It covers Ole Kirk and Godtfred's struggles from 1932 to 1968.
Q 30Which 2022 set was the second ever to pass 10,000 pieces?
The Eiffel Tower
The World Map was the first; the Eiffel Tower has 10,001 pieces.