226 Fun Facts About Famous Slogans

Which brand's slogan is 'Just Do It'?

Nike adopted 'Just Do It', written by Dan Wieden of the agency Wieden+Kennedy; over the following decade Nike's share of the North American sport-shoe market rose from 18% to 43%.

The 'Just Do It' line was adapted from whose last words?

The line echoes 'Let's do it', the last words of death row inmate Gary Gilmore before his 1977 execution in Utah; Dan Wieden of Wieden+Kennedy reworked them for Nike.

In which year was Nike's 'Just Do It' slogan coined?

1988 was the year, and the reply to Reebok's aerobics-era lead was a deliberately hard-edged campaign aimed at everyone.

Which company used the slogan 'Think different' from 1997 to 2002?

Apple ran 'Think different' from 1997 to 2002, launching it with the 'Crazy Ones' commercial in September 1997, shortly after Steve Jobs returned to the company.

Which agency created 'Think different'?

TBWA Chiat Day, under creative director Lee Clow, created 'Think different' in 1997; rival BBDO had pitched the line 'We're back', which Steve Jobs rejected.

Who narrated the television version of the 'Crazy Ones' advert that Apple actually aired?

Richard Dreyfuss narrated the version Apple aired; a second cut voiced by Steve Jobs himself was recorded, but Jobs chose the Dreyfuss read just before the first broadcast.

Whose families did Steve Jobs personally call to secure likeness rights for that campaign?

He also flew to New York to ask Yoko Ono in person.

Who paid for the dairy campaign of 1993 that asked a two-word question?

The California Milk Processor Board, funded by the state's milk processors, commissioned 'Got Milk?' in 1993 from Goodby Silverstein & Partners, whose staff at first found the line lazy and ungrammatical.

Which future blockbuster director shot the first 'Got Milk?' commercial?

Michael Bay, later director of Armageddon and Transformers, shot the 1993 'Aaron Burr' spot, in which a history buff with a mouthful of peanut-butter sandwich cannot answer a radio trivia question.

Which line replaced 'Got Milk?' as the national milk slogan in 2014?

'Milk Life' replaced 'Got Milk?' nationally in 2014 when the Milk Processor Education Program retired the older line, though 'Got Milk?' lived on in California.

Which chain introduced the catchphrase about a missing patty in 1984?

Wendy's launched 'Where's the beef?' in 1984 to mock rivals' oversized buns and small patties, contrasting them with its own square hamburger; the line became a national catchphrase.

Which actress delivered 'Where's the beef?' in the 1984 'Fluffy Bun' commercial?

Clara Peller, a Chicago manicurist in her eighties, delivered 'Where's the beef?' in the 1984 'Fluffy Bun' spot directed by Joe Sedelmaier and became an instant celebrity.

Which longer line did the director originally want the 'Fluffy Bun' actress to say?

Director Joe Sedelmaier scripted 'Where is all the beef?', but the actress's emphysema left her unable to manage the longer line, so the shortened 'Where's the beef?' was used.

Who wrote 'A Diamond Is Forever' for De Beers in 1947?

Frances Gerety, a Philadelphia advertising copywriter, jotted down 'A Diamond Is Forever' late one night in 1947; Advertising Age named it the best slogan of the twentieth century in 1999.

Which agency employed the copywriter who wrote 'A Diamond Is Forever'?

N. W. Ayer & Son, the Philadelphia agency that had handled the De Beers account since 1938, employed the copywriter who produced 'A Diamond Is Forever' in 1947.

Which cereal do Snap, Crackle and Pop advertise?

Snap, Crackle and Pop are the mascots of Kellogg's Rice Krispies; their names come from a 1932 radio advert describing the noise the cereal makes in a bowl of milk.

Who designed those three mascots in the early 1930s?

Illustrator Vernon Grant designed the gnome-like trio for Kellogg's in 1933, when Snap first appeared on the packaging alone; Crackle and Pop were added later.

What headgear does Snap wear?

Snap wears a tall white chef's toque; his brothers are easy to tell apart because Crackle wears a red-and-white striped sleeping cap and Pop a drum major's shako.

Which cereal has been sold as the 'Breakfast of Champions'?

Wheaties, the General Mills wheat-flake cereal, has carried the 'Breakfast of Champions' slogan since the 1930s, when it began sponsoring baseball broadcasts and putting athletes on its boxes.

In which year did that cereal begin advertising at a Minneapolis ballpark?

By 1939, 46 of the 51 players at the baseball All-Star Game were endorsing it.

Which sweet promised in a 1949 tagline that it 'melts in your mouth, not in your hand'?

M&M's introduced the tagline in 1949, and a black M was printed on each shell the following year.

In which year did the M printed on M&M's change from black to white?

The printed M switched from black to white in 1954, the same year Peanut M&M's were introduced.

Which car rental firm turned being number two in its market into the slogan 'We Try Harder', adopted in 1962?

Avis adopted 'We Try Harder' in 1962 under CEO Robert Townsend, and the line survived fifty years before being retired.

What slogan replaced 'We Try Harder' in 2012?

'It's Your Space' replaced 'We Try Harder' in 2012, after fifty years, as the company shifted its pitch from underdog effort to the customer's experience.

Which agency's copywriter Maurice Drake wrote 'Beanz Meanz Heinz' in 1967?

Maurice Drake, a copywriter at the London office of Young & Rubicam, wrote 'Beanz Meanz Heinz' in 1967; the rhyming line ran for decades and became one of Britain's best-known slogans.

Where did Maurice Drake say he wrote 'Beanz Meanz Heinz'?

Maurice Drake said he wrote 'Beanz Meanz Heinz' in a pub over two pints, at The Victoria in Mornington Crescent, London, in 1967.

Which cigarette brand did Leo Burnett rescue with a cowboy campaign from 1954?

Marlboro, originally sold as a women's filter cigarette, was relaunched in 1954 with Leo Burnett's rugged cowboy imagery and went on to become the world's best-selling cigarette brand.

Under which slogan was Marlboro originally pitched to women smokers?

'Mild as May' was Marlboro's slogan from its 1924 launch as a women's cigarette, complete with a red band on the filter tip to hide lipstick marks.

Who created Tony the Tiger in 1952?

Eugene Kolkey, an art director at the Leo Burnett agency, created Tony the Tiger in 1952 for the launch of Kellogg's Sugar Frosted Flakes; Tony became the cereal's sole mascot after early boxes had featured other animals too.

Who voiced 'They're gr-r-reat!' for five decades?

Thurl Ravenscroft, the bass singer who also performed 'You're a Mean One, Mr. Grinch', voiced Tony the Tiger's 'They're gr-r-reat!' from the 1950s until his death in 2005.

The Energizer Bunny began life as a parody of which rival's mascot?

The Energizer Bunny debuted in 1988 as a parody of Duracell's drumming toy bunnies, whose US trademark Duracell had let lapse; the Duracell Bunny went on advertising outside North America.

What does the Energizer Bunny wear?

Sunglasses and flip-flops, blue and black striped, are the outfit; the bass drum bears the Energizer logo.

Who trademarked the phrase 'It's finger lickin' good'?

Pete Harman, the Salt Lake City franchisee who opened the first Kentucky Fried Chicken outlet, trademarked 'It's finger lickin' good' and introduced the cardboard bucket meal in 1957.

From which year was 'finger lickin' good' used by KFC?

'Finger lickin' good' came into use in 1956, after a TV announcer described a restaurant manager seen eating chicken with his fingers; the earlier line had been 'North America's Hospitality Dish'.

Which chain built its advertising on 'Have it your way'?

Burger King introduced 'Have It Your Way' in 1974 with a jingle that began 'Hold the pickles, hold the lettuce', promising customised orders in contrast to McDonald's fixed menu.

Which young actress fronted fast food's first attack ad, in 1981?

Sarah Michelle Gellar, then four years old, starred in Burger King's 1981 commercial claiming its burgers were bigger than McDonald's; McDonald's sued the chain, the agency and the young actress.

Which slogan did McDonald's launch worldwide in 2003?

I'm lovin' it arrived in 2003; 'You deserve a break today' and 'Nobody can do it like McDonald's can' had been its American mainstays for decades before that.

In the United States, what is a marketing catchline more often called?

Britain says strapline; much of Europe uses baseline, signature, claim or pay-off.

The word 'slogan' originally referred to what?

'Slogan' comes from the Scottish Gaelic sluagh-ghairm, 'army shout', the clan war cry of the Highlanders; the advertising sense is a much later borrowing.

Which company launched 'Reach out and touch someone' in 1979?

AT&T launched 'Reach out and touch someone' in 1979 to promote long-distance telephone calls, using emotional spots of families and friends phoning each other across the country.

Which mascot was replaced by the tiger as Kellogg's cereal frontman?

Katy the Kangaroo shared the first Sugar Frosted Flakes boxes with Tony in 1952 but was dropped after the first year; Elmo the Elephant and Newt the Gnu never made it to the shelf.

Which energy drink's slogan promises that it 'gives you wings'?

Red Bull, launched in Austria in 1987, built its advertising on 'Red Bull gives you wings' and hand-drawn cartoon commercials; in 2014 it paid about $13 million to settle a US class action over the claim.

In Japan, advertising slogans are commonly known by what borrowed English phrase?

Japanese advertising calls a slogan a 'catch copy' (kyatchi kopī), a Japanese-English coinage in which 'copy' means the advertising text itself.

Which Coke slogan debuted in 1993?

'Always Coca-Cola' debuted in 1993 alongside the computer-animated polar bear commercials; 'Open Happiness' did not arrive until 2009 and 'Taste the Feeling' until 2016.

Coca-Cola's 2016 slogan 'Taste the Feeling' came with a song by which DJ?

Avicii produced the 'Taste the Feeling' anthem for Coca-Cola's 2016 campaign, with vocals by Australian singer Conrad Sewell.

What was the very first slogan used for Coke in 1886?

'Drink Coca-Cola' was the first slogan, from 1886, the year pharmacist John Pemberton first sold the drink at Jacobs' Pharmacy in Atlanta.

Blind in-store cola taste tests against Coke were marketed under what name?

The Pepsi Challenge, launched in 1975, filmed shoppers preferring Pepsi in blind sips; its results helped push Coca-Cola into the ill-fated New Coke reformulation of 1985.

Which agency created the 1959 'Think Small' campaign for the Volkswagen Beetle?

Doyle Dane Bernbach created 'Think Small' for the Volkswagen Beetle in 1959; Advertising Age ranked it the best advertising campaign of the twentieth century.

Who wrote the original copy for Volkswagen's 'Think Small' ad?

Copywriter Julian Koenig wrote 'Think Small' in 1959, while art director Helmut Krone handled the layout; Koenig later co-founded the agency Papert Koenig Lois.

Who painted the 1917 'I Want You' Uncle Sam recruiting poster?

James Montgomery Flagg painted the 1917 'I Want You for U.S. Army' poster, modelling Uncle Sam's face on his own; over four million copies were printed during the First World War.

Smokey Bear's slogan became 'Only YOU Can Prevent Forest Fires' in which year?

The line 'Only YOU Can Prevent Forest Fires' was adopted in 1947, three years after Smokey Bear's 1944 debut on a poster painted by artist Albert Staehle.

What did Smokey Bear's message change to in April 2001?

'Only You Can Prevent Wildfires' replaced the forest-fires wording in April 2001 so the message would cover blazes in grasslands and other wildland areas beyond forests.

Which bloodhound mascot was created by ad executive Jack Keil, who also voiced him?

McGruff the Crime Dog, the trench-coated bloodhound who urges Americans to 'Take a Bite Out of Crime', was created in 1980 by Dancer Fitzgerald Sample executive Jack Keil; his name came from a nationwide contest.

The 'Keep Calm and Carry On' poster was rediscovered in 2000 in a bookshop in which town?

Barter Books, a second-hand bookshop in Alnwick, Northumberland, found the poster in a box of old books in 2000; about 2.45 million copies had been printed in 1939 but never officially issued.

Which body created the World War II slogan 'Loose lips sink ships'?

The War Advertising Council, the industry body formed in 1942 to support the war effort, created 'Loose lips sink ships'; the line appeared on posters issued by the Office of War Information.

The 'Whassup?' beer commercials of 1999 were based on a short film called what?

The 1998 short film 'True', written and directed by Charles Stone III and starring his childhood friends, was adapted into the 'Whassup?' beer commercials that debuted in 1999.

Which agency's creative, Vinny Warren, stumbled across the film that became 'Whassup?'?

Vinny Warren, a creative at DDB Chicago, saw Charles Stone's short film at a festival and persuaded the brewer to adapt it; the first spot aired during Monday Night Football in December 1999.

Audi's tagline 'Vorsprung durch Technik' translates roughly as what?

'Vorsprung durch Technik' means 'progress through technology'; Audi adopted it in 1971 and it became a British catchphrase through the brand's 1980s UK adverts.

Compare the Market's meerkat Aleksandr Orlov is famous for which catchphrase?

Aleksandr Orlov's sign-off 'Simples' became a national catchphrase after the campaign launched on 5 January 2009, its joke being that people confuse comparethemarket.com with comparethemeerkat.com.

Which agency created the Compare the Meerkat campaign?

London agency VCCP created the Compare the Meerkat campaign for Compare the Market in 2009, with Aleksandr Orlov voiced by Simon Greenall.

Which British wood-stain brand is known for 'Does exactly what it says on the tin'?

Ronseal introduced 'Does exactly what it says on the tin' in 1994 for its wood-stain and varnish adverts; the phrase became British shorthand for plain-speaking honesty.

Which actor was the first narrator of the 1992 'Beef. It's What's for Dinner' campaign?

Music came from Aaron Copland's Rodeo.

Music from which Aaron Copland ballet accompanied the beef industry's dinner ads?

The 'Hoe-Down' movement from Aaron Copland's 1942 ballet Rodeo accompanied the 'Beef. It's What's for Dinner' adverts.

Which agency coined 'Pork. The Other White Meat' in 1987?

The USDA actually classifies pork as red meat.

The National Pork Board retired 'The Other White Meat' slogan in which year?

The National Pork Board retired 'The Other White Meat' in 2011, replacing it with 'Pork: Be Inspired' in March of that year.

'Don't Mess with Texas' began as a campaign against what?

'Don't Mess with Texas' launched in 1986 as a Texas Department of Transportation anti-littering campaign aimed at 18-to-35-year-old men, the group most likely to litter.

By roughly how much did 'Don't Mess with Texas' cut highway litter between 1987 and 1990?

Roadside surveys credited the campaign with a 72% reduction in visible highway litter between 1987 and 1990, and the slogan became a point of state pride.

Milton Glaser sketched the I ❤ NY logo in 1976 where?

Milton Glaser sketched the I ❤ NY logo in red crayon on scrap paper in the back of a taxi in 1976; the original sketch is held by the Museum of Modern Art.

Which agency developed the 'I Love New York' campaign in 1977?

Wells, Rich, and Greene, the agency run by Mary Wells Lawrence, developed the 'I Love New York' tourism campaign for the state in 1977, pairing a new jingle with Milton Glaser's logo.

Since what year has 'Virginia is for Lovers' promoted the state?

It came from Richmond agency Martin and Woltz.

Which US Army recruiting slogan ran for over twenty years from 1980?

'Be All You Can Be' ran from 1980 until 2001, when 'An Army of One' replaced it; copywriter Earl Carter created the line at N. W. Ayer.

Which First Lady championed the 'Just Say No' anti-drug campaign in the 1980s?

Nancy Reagan championed 'Just Say No' after a 1982 visit to an Oakland school, where a pupil asked what to do if offered drugs and she replied: 'Just say no'.

The 1987 'This Is Your Brain on Drugs' PSA cracked what into a frying pan?

The Partnership for a Drug-Free America PSA cracked an egg into a sizzling frying pan — 'This is your brain on drugs' — and ended with 'Any questions?'

Which organisation adopted 'A mind is a terrible thing to waste' as its motto in 1972?

The United Negro College Fund adopted 'A mind is a terrible thing to waste' in 1972; Forest Long of Young & Rubicam wrote it in partnership with the Ad Council.

Which lager has been advertised as 'Probably the best lager in the world'?

Carlsberg's 'Probably the best lager in the world' was created by Saatchi & Saatchi in 1973; in 2019 the Danish brewer joked in adverts that its beer was 'probably not' the best.

Maxwell House ads claimed which president called its coffee 'good to the last drop'?

Maxwell House adverts credited Theodore Roosevelt with saying 'good to the last drop' after a cup at Andrew Jackson's Hermitage near Nashville in 1907, a story the company's own early adverts never mentioned.

In what year did Cheek-Neal begin using 'Good to the last drop' for Maxwell House?

Early ads made no mention of a presidential origin.

What is the UK version of Alka-Seltzer's American 'Plop, plop' jingle?

Britain's Alka-Seltzer adverts used 'Plink, plink, fizz' from the 1970s, while the American jingle began 'Plop, plop, fizz, fizz', recorded by Sammy Davis Jr. in 1978.

Alka-Seltzer's 'I can't believe I ate the whole thing' came from a remark by which adman's wife?

He overate at a London commercial shoot.

Which brand's grocer, Mr. Whipple, begged customers not to squeeze the product?

Charmin's Mr. Whipple, played by Dick Wilson from 1964 to 1985, scolded shoppers with 'Please don't squeeze the Charmin' in more than 500 commercials.

Which detergent ran the nagging 'Ring around the collar!' campaign from 1968?

Wisk, the Lever Brothers liquid detergent, nagged viewers with 'Ring around the collar!' from 1968, a campaign audiences said they hated yet could not forget.

Lucky Strike's 1917 slogan 'It's Toasted' promoted what?

'It's Toasted' referred to Lucky Strike's tobacco-curing method, in which the leaf was heated rather than sun-dried; rival Camel later advertised itself as 'never parched or toasted'.

'Lucky Strike Green has gone to war' explained a 1942 change to what?

The pack colour changed from green to white in 1942; American Tobacco said the copper and chromium in the green ink were needed for the war, though the white pack also tested better with women.

Which cigarette brand's decades-long slogan was 'I'd walk a mile for a ...'?

Camel used 'I'd walk a mile for a Camel' from 1921 into the 1970s; R. J. Reynolds introduced the brand in 1913, named for the dromedary on the pack.

Which brand told women 'You've Come a Long Way, Baby'?

Philip Morris launched Virginia Slims in July 1968 with 'You've Come a Long Way, Baby', pitching the slender cigarette at women alongside images of early-1900s suffragists.

Which cigarette 'tastes good like a cigarette should', to grammarians' dismay?

Winston, launched by R.J. Reynolds in 1954, used 'Winston tastes good like a cigarette should', a line grammarians attacked for using 'like' where 'as' belonged.

Which agency developed Miller Lite's 'Tastes Great!...Less Filling!' campaign?

McCann-Erickson developed 'Tastes Great!...Less Filling!' for Miller Lite, which Miller rolled out nationally in 1975 with retired athletes arguing the point in bars.

Which beer calls itself 'The King of Beers'?

Budweiser, brewed by Anheuser-Busch since 1876, styles itself 'The King of Beers', echoing the 'Beer of Kings' tag of the beers brewed in the Bohemian town of Budweis.

Which lager's fizzy character earned it the slogan 'The Champagne of Beers'?

Miller High Life, launched in 1903, was sold as 'The Champagne of Bottle Beer' for its bubbles and champagne-style bottle; its label carries the 'Girl in the Moon'.

Which performer fronted 7 Up's 'Uncola' ads holding 'Uncola nuts'?

Trinidad-born actor Geoffrey Holder, in a white suit and with a booming laugh, fronted the 1970s 'Uncola' spots, holding cola nuts in one hand and a lemon and lime in the other.

Which lemon-lime soda slogan preceded 'Obey Your Thirst' in 1994?

'I Like the Sprite in You' ran from 1983 until 1994, when 'Obey Your Thirst' replaced it with a campaign built around hip-hop culture and basketball.

Early Mountain Dew marketing in the 1940s and 1950s used what kind of character?

Mountain Dew's early labels showed a barefoot hillbilly, later named Willy the Hillbilly, drawn by John Brichetto with a rifle and a moonshine jug under the cry 'Ya-hoo! Mountain Dew'.

Which agency created Skittles' 'taste the rainbow' theme?

D'Arcy Masius Benton & Bowles created 'Taste the Rainbow' for Skittles in 1994; TBWA\Chiat\Day later took the account and produced the brand's surreal adverts.

Which US insurer's gecko mascot speaks with a Cockney accent?

GEICO's gecko, introduced in 1999, has been voiced by English actors including Dave Kelly and Jake Wood; the mascot began as a joke about how 'GEICO' and 'gecko' sound alike.

Which singer-songwriter wrote State Farm's 'Like a good neighbor' jingle in 1971?

Barry Manilow wrote 'Like a good neighbor, State Farm is there' in 1971, before his singing fame; he also wrote the 'I am stuck on Band-Aid' jingle.

What did the original 'Jake from State Farm' famously say he was wearing?

Asked what he was wearing, the original Jake replied 'Uh, khakis'; Jake Stone, who played him in the 2011 advert, was a real State Farm employee.

In which year did Allstate adopt 'You're in Good Hands'?

Allstate adopted 'You're in Good Hands with Allstate' in 1950, after sales executive Davis W. Ellis borrowed a phrase a doctor had used to reassure his family.

Why were the words 'the Man from' dropped from Nationwide's slogan in 1972?

Diana M. Krapf was the first woman agent hired.

Who composed the Nationwide jingle first introduced in 1965?

Jingle writer Steve Karmen composed 'Nationwide is on your side', introduced in 1965; he also wrote the 'I Love New York' song for the state's 1977 tourism campaign.

Gillette's 2019 campaign 'The Best Men Can Be' marked how many years of its old slogan?

The 2019 'The Best Men Can Be' film marked 30 years of 'The Best a Man Can Get', which Gillette introduced during the 1989 Super Bowl broadcast.

Which copywriter wrote L'Oréal's 'Because I'm worth it'?

Ilon Specht, a 23-year-old copywriter at McCann Erickson, wrote 'Because I'm worth it' for L'Oréal's Préférence hair colour in a burst of anger at the men running the account.

In late 2009 L'Oréal's slogan shifted from 'you're' worth it to which pronoun?

'Because we're worth it' arrived in late 2009, following the mid-2000s switch from 'I'm' to 'you're', to make the line feel more inclusive.

In which year was American Express's 'Don't Leave Home Without It' introduced?

Ogilvy & Mather introduced 'Don't Leave Home Without It' for American Express in 1975; the line was revived in 2005.

Which actor was the long-running face of American Express Travelers Cheques adverts?

Karl Malden, the Oscar-winning star of A Streetcar Named Desire, fronted American Express Travelers Cheques adverts for more than two decades, warning 'Don't leave home without them'.

Which carmaker launched the 'Zoom-Zoom' tagline in 2000 to describe the 'emotion of motion'?

Mazda launched 'Zoom-Zoom' in 2000 as its tagline for the 'emotion of motion' it said its cars delivered, with a child whispering the phrase in the commercials.

BMW's German slogan 'Freude am Fahren' translates as what?

'Freude am Fahren', literally 'joy in driving', is rendered officially as 'Sheer Driving Pleasure'; BMW's separate US tagline 'The Ultimate Driving Machine' was written by Ammirati & Puris in the 1970s.

Which lager was sold in Britain as 'Reassuringly Expensive' from the 1980s?

Stella Artois ran 'Reassuringly Expensive' in Britain from the early 1980s until 2007, a line from the agency Lowe Howard-Spink that turned a premium price into the selling point.

Morton Salt's motto 'When it rains, it pours' dates from a campaign in which year?

The Morton Salt Girl with her umbrella and the line 'When it rains, it pours' first appeared in 1914, promoting a salt that stayed free-flowing in damp weather thanks to added magnesium carbonate.

Which meat-stick snack did wrestler 'Macho Man' Randy Savage tell television viewers to 'snap into'?

Slim Jim's 'Snap into a Slim Jim!' adverts featured 'Macho Man' Randy Savage through the 1990s, the wrestler crashing through walls before snapping the meat stick.

Who created the Trix Rabbit and wrote 'Silly rabbit, Trix are for kids!'?

Joe Harris, an art director who later created Underdog, designed the Trix Rabbit and wrote 'Silly rabbit, Trix are for kids!' for the character's 1959 debut commercial.

What was the Lucky Charms mascot originally called when created in 1963?

The character created for General Mills in 1963 was called L.C. Leprechaun before becoming Lucky the Leprechaun; he has also been styled Sir Charms in later adverts.

Which cereal's ads featured hard-to-please 'Little Mikey' from 1972 to 1986?

Quaker's Life cereal ran the 'Mikey likes it!' spot from 1972 to 1986, with John Gilchrist as the fussy little boy his brothers test the cereal on.

In what year did Intel launch its 'Intel Inside' branding campaign?

Marketing manager Dennis Carter drove it worldwide.

Which actor voiced United's 2013 return of 'Fly the Friendly Skies'?

Matt Damon narrated United's September 2013 commercials reviving 'Fly the Friendly Skies', a line first used in 1965 and dropped in 1996, set to Gershwin's Rhapsody in Blue.

How much did United pay Gershwin's estate in 1976 to license Rhapsody in Blue?

The song remains its theme decades later.

Which carmaker's American adverts ended with buyers leaping into the air under 'Oh, what a feeling!'?

Toyota ran 'Oh, what a feeling!' in the United States from 1978 to 1985, each commercial ending with a happy buyer frozen mid-jump beside the car.

What was the name of Jif's blue kangaroo mascot at its 1958 launch?

Free sample jars were handed out from special trucks.

Which agency devised Eggo's 'L'eggo my Eggo' slogan in 1972?

Kellogg's later made Lego-shaped waffles playing on the pun.

In 2018 Kix replaced the word 'Mother' in its long-running slogan with what?

'Kid-tested, Mother-approved' became 'Kid-tested, Parent-approved' in 2018; General Mills said the new wording was more inclusive of the adults who buy the cereal.

How were Pringles marketed at their 1968 debut?

P&G launched them in 1968 as 'Pringle's Newfangled Potato Chips', test-marketing first in Evansville, Indiana; the 'chips' label was later contested by rival makers.

Which brand's slogan claimed 'Everybody doesn't like something, but nobody doesn't like...'?

Sara Lee's jingle 'Everybody doesn't like something, but nobody doesn't like Sara Lee' dates from the late 1960s and was written by Mitch Leigh, the composer of Man of La Mancha.

Which adman gave the Green Giant his leafy suit, smile and the word 'Jolly' in 1935?

The Little Green Sprout joined him in 1972.

What is the Pillsbury Doughboy's proper name?

The Doughboy's official name is Poppin' Fresh; copywriter Rudy Perz dreamed him up in 1965 while imagining a living dough popping out of a Pillsbury can.

Which sleepy Dunkin' Donuts character said 'Time to make the donuts'?

Fred the Baker, played by Michael Vale from 1982 until his 1997 retirement, trudged off each morning muttering 'Time to make the donuts'.

In which year did Dunkin' Donuts adopt 'America Runs on Dunkin''?

'America Runs on Dunkin'' launched in April 2006, created by the Boston agency Hill Holliday, nearly a decade after the Fred the Baker adverts ended.

Which sandwich chain used the slogan 'Eat Fresh' and called staff 'Sandwich Artists'?

Subway used 'Eat Fresh' through the 2000s and calls its counter staff 'Sandwich Artists'; Jared Fogle became its spokesman in 2000 after losing weight on a diet of its sandwiches.

Which agency created Chick-fil-A's cow-driven 'Eat Mor Chikin' in 1995?

The Richards Group of Dallas created the 'Eat Mor Chikin' cows in 1995, starting with a three-dimensional billboard of cows painting the misspelled plea.

Which agency ran Taco Bell's chihuahua campaign from 1997 to 2000?

Carlos Alazraqui voiced Gidget.

Little Caesars introduced 'Pizza! Pizza!' in which year?

In Canada it can't use the phrase because of a rival's trademark.

Who created the Big Mac, later immortalised in the 'two all-beef patties' jingle?

Jim Delligatti, a McDonald's franchisee in Pennsylvania, created the Big Mac and sold it first in Uniontown in 1967 at 45 cents; the 'two all-beef patties' jingle came in the mid-1970s.

Mastercard's 'Priceless' campaign began in which year?

Its tagline: 'There are some things money can't buy'.

Adidas launched which memorable campaign in 2004?

Adidas launched 'Impossible is Nothing' in 2004, built on a Muhammad Ali quote and a spot in which Laila Ali boxes a digitally recreated young version of her father; 'Adidas is all in' followed in 2011.

What was Britain's Mars bar said to help you do, 'a day'?

'A Mars a day helps you work, rest and play' ran in Britain from 1959 until 2002, when 'Pleasure you can't measure' replaced it.

Polo mints, 'the mint with the hole', were first made in 1948 at which factory?

Polo was first produced in 1948 at Rowntree's factory in York, where George Harris developed the peppermint 'mint with the hole'.

Which UK sweets, 'made to make your mouth water', were renamed Starburst in 1998?

Opal Fruits, advertised as 'made to make your mouth water', became Starburst in Britain in 1998 to match the US name, prompting a public outcry; in the US they had briefly sold as M&M's Fruit Chewies.

Who coined Heineken's 'Refreshes the Parts Other Beers Cannot Reach'?

Copywriter Terry Lovelock of Collett Dickenson Pearce wrote 'Heineken refreshes the parts other beers cannot reach' in 1974, the line coming to him at 3am in a Marrakesh hotel.

Which actor voiced the original 1983 'Probably the best lager in the world' ad?

He kept his fees low because he liked the ads.

The Bisto Kids, who sniffed the gravy aroma and sighed 'Ah, Bisto!', first appeared when?

Illustrator Will Owen created the ragged Bisto Kids in 1919, eleven years after Cerebos launched the gravy powder in 1908.

Which model fronted Wonderbra's 1994 'Hello Boys' posters?

Czech model Eva Herzigová posed in the 1994 'Hello Boys' posters, created by TBWA for Wonderbra's UK relaunch; the billboards were blamed for distracting drivers.

Which agency wrote 'The future's bright, the future's Orange' for the UK network?

WCRS wrote 'The future's bright, the future's Orange' for the 1994 launch of the Orange mobile network, whose brand identity was designed by Wolff Olins.

Which British optician's strapline is 'Should've gone to...'?

'Should've gone to Specsavers' began in 2003 and became a national catchphrase, with commercials built on mishaps caused by not wearing glasses.

Which at-home version of a salon hair tint launched in 1956, sparking 'Does she or doesn't she?'

It sparked the 'Does she or doesn't she?' era.

What did 1970s TV ads show doing the walking across the Yellow Pages?

A disembodied hand 'walked' on two fingers across the directory under the slogan 'Let your fingers do the walking'; the Bell System never trademarked the walking-fingers image, so rival directories copied it.

Who created GE's 'We Bring Good Things to Life' at BBDO?

Phil Dusenberry, BBDO's creative chief, wrote 'We Bring Good Things to Life' for GE in 1979; it ran until 'Imagination at work' replaced it in 2003.

Hallmark adopted 'When you care enough to send the very best' in which year?

Hallmark adopted 'When you care enough to send the very best' in 1944, written by marketing executive C. E. 'Ed' Goodman, and kept it for the rest of the century.

George Eastman's early Kodak slogan promised 'You Press the Button, ...' what?

'You press the button, we do the rest' introduced the first Kodak camera in 1888, which buyers returned to Eastman's company for developing; Gilbert and Sullivan quoted it in Utopia, Limited.

Which delivery company asked 'What can Brown do for you?' in the 2000s?

UPS asked 'What can Brown do for you?' from 2002 to 2010, leaning on its trademarked shade, Pullman brown, used on its trucks and uniforms.

The Tootsie Pop 'How many licks?' commercial first aired on US TV in which year?

The 'How many licks does it take?' commercial with Mr. Owl first aired in 1970; Paul Winchell, the voice of Tigger, voiced the owl.

Which side dish is 'The San Francisco Treat'?

Rice-A-Roni, invented by Vince DeDomenico in San Francisco in 1958, was sold as 'The San Francisco Treat' with a jingle set to footage of the city's cable cars.

The Guinness toucan and 'Guinness is Good for You' ads were mainly drawn by which artist?

John Gilroy, an artist at the S. H. Benson agency, drew the Guinness toucan and the 'Guinness is Good for You' posters from the late 1920s into the 1960s.

Which future film director shot Hovis's 1973 'Boy on the Bike' commercial?

Ridley Scott, who would direct Alien six years later, shot the 1973 Hovis advert of a boy pushing his bike up Gold Hill in Shaftesbury to Dvořák's New World Symphony.

Cadbury introduced its 'glass and a half' slogan for Dairy Milk in which year?

Cadbury introduced 'a glass and a half of full cream milk in every half pound' in 1928, and the pouring-glass image appeared on Dairy Milk wrappers from then on.

What is the Milkybar Kid's catchphrase?

The blond, bespectacled cowboy shouts 'The Milkybars are on me!' before handing out the white chocolate; the character first appeared in 1961.

Who created 'Have a Break, Have a Kit Kat' at JWT London in 1957?

Donald Gilles, a copywriter at JWT's London office, coined 'Have a Break, Have a Kit Kat' in 1957; the American version uses a 'Gimme a break' jingle instead.

Ferrero Rocher's famous 1990s ad was set at whose party?

The 1990s advert showed a butler serving a golden pyramid of Ferrero Rocher at the ambassador's reception, where a guest gushed 'Monsieur, with these Rocher you are really spoiling us'.

'Happiness is a cigar called Hamlet' ads used which piece by Bach?

Hamlet's adverts played Jacques Loussier's jazz arrangement of Bach's Air on the G String as each comic misfortune was soothed by lighting the cigar.

Castlemaine's 1980s tagline said Australians wouldn't give a XXXX for what?

The 1980s British campaign ended 'Australians wouldn't give a XXXX for anything else', a pun on the four Xs of the Castlemaine Perkins lager from Brisbane.

Which company's console was sold with the taunt that it 'does what Nintendon't'?

Sega's 1990 'Genesis does what Nintendon't' campaign pitched the 16-bit Genesis against the 8-bit NES, stressing arcade-style speed and sports titles.

Which phone maker used the corporate slogan 'Connecting People'?

Nokia adopted 'Connecting People' as its corporate slogan in 1992, the year it launched the Nokia 1011, the first mass-produced GSM mobile phone.

Verizon's 'Can you hear me now?' Test Man later became a spokesman for which rival?

Paul Marcarelli, Verizon's 'Can you hear me now?' Test Man from 2002, was dropped in 2011 and resurfaced in 2016 as a Sprint spokesman, claiming its network was within 1% of Verizon's.

Which two veteran stars appeared in the first 'You're Not You When You're Hungry' Snickers ad?

The 2010 Super Bowl spot had Betty White tackled in a muddy football game and Abe Vigoda flattened, both 'not themselves' until they ate a Snickers.

Doublemint gum's twins campaign began with stylised illustrations in which year?

Wrigley's Doublemint twins campaign began in 1939 with stylised drawings of identical twins; pairs of real twins took over in television adverts in later decades.

Which candy's ads had people colliding and mixing peanut butter with chocolate?

Reese's Peanut Butter Cups adverts of the 1970s and 1980s had strangers collide — 'You got your chocolate in my peanut butter!' — under the line 'Two great tastes that taste great together'.

Which candy's 1970s adverts urged customers to 'Get the Sensation'?

York Peppermint Pattie's 'Get the Sensation' adverts began in the 1970s after Peter Paul took the brand national in 1975, with people describing an icy rush as they bit in.

Which cartoon character warned 'Nobody better lay a finger on my Butterfinger'?

Bart Simpson fronted Butterfinger adverts from 1988 to 2001, snarling 'Nobody better lay a finger on my Butterfinger!'; the first spots predated The Simpsons' own series debut.

Certs' 'two mints in one' contain a trademarked ingredient called what?

Retsyn, a trademarked blend of copper gluconate and partially hydrogenated cottonseed oil, gave Certs their green flecks and the 'two mints in one' claim.

'Four out of five dentists surveyed' recommended sugarless gum for which brand?

Trident's line 'four out of five dentists surveyed recommend sugarless gum for their patients who chew gum' ran from the 1960s; American Chicle introduced the sugar-free gum in 1960.

Which toothpaste asked 'You'll wonder where the yellow went'?

Pepsodent's 1950s jingle ran 'You'll wonder where the yellow went when you brush your teeth with Pepsodent'; the brand had sponsored Bob Hope's radio show from 1938.

Which hair cream promised 'A Little Dab'll Do Ya'?

Brylcreem, created in Birmingham, England in 1928, used the jingle 'Brylcreem — a little dab'll do ya' in American adverts from the 1950s.

Which agency created Old Spice's 'The Man Your Man Could Smell Like'?

Wieden+Kennedy's Portland office created 'The Man Your Man Could Smell Like', with Isaiah Mustafa first appearing online on 4 February 2010, days before the Super Bowl.

Which Ivory soap slogan did P&G introduce in 1891?

'It Floats!' was added to Ivory's advertising in 1891, nine years after the '99 44/100% Pure' claim first appeared in 1882; the soap floated because air was whipped into the mixture.

Which cleanser's 'Stronger than dirt!' was often paired with a knight on a white horse?

Ajax detergent's 1960s 'Stronger than dirt!' adverts featured a White Knight on horseback; The Doors ended 'Touch Me' by chanting the phrase.

Which agency created 'Raid Kills Bugs Dead' in 1956?

Foote, Cone & Belding created 'Raid Kills Bugs Dead' in 1956, a line credited to Beat poet Lew Welch, then a copywriter at the agency; animator Tex Avery later made the cartoon-bug commercials.

Which electronics maker used 'The quality goes in before the name goes on'?

Zenith, the Chicago-based maker of radios and televisions, used 'The quality goes in before the name goes on' from the 1950s; LG bought control of the company in 1995.

Which dog is the subject of the 1898 painting His Master's Voice?

Nipper, a terrier who died in 1895, was painted by Francis Barraud in 1898 listening to a phonograph; the Gramophone Company bought the picture and the 'His Master's Voice' title in 1899.

Which actor first played Maytag's lonely repairman 'Ol' Lonely'?

Jesse White played the Maytag repairman from 1967 until 1988, when Gordon Jump took over; 'Ol' Lonely' had nothing to do because the machines never broke.

Which jazz singer's voice shattered glass in Memorex's 'Is it live?' ads?

Ella Fitzgerald sang a note that shattered a glass, then a Memorex cassette of the note did the same, under the line 'Is it live, or is it Memorex?'

Which jeans brand's slogan was 'Quality never goes out of style'?

Levi's used 'Quality never goes out of style' from the 1980s; the company traces its riveted denim jeans to an 1873 patent held by Levi Strauss and tailor Jacob Davis.

Gatorade's 'Be Like Mike' ads began airing in August of which year?

Jordan's Bulls had just won their first NBA title.

Why was the Frito Bandito mascot discontinued around 1971?

He had replaced the Frito Kid in 1967.

'There's always room for Jell-O' was introduced in which year?

'There's always room for Jell-O' was introduced in 1964 to position the dessert as a light finish after a heavy meal; Bill Cosby became the brand's spokesman a decade later.

What does the Kool-Aid Man shout after smashing through a wall?

Kool-Aid Man bursts through walls shouting 'Oh, yeah!'; the smiling pitcher first appeared as the 'Pitcher Man' in 1954 and became the wall-smashing character in 1975.

Which drink is 'Made from the Best Stuff on Earth'?

Wendy Kaufman, the 'Snapple Lady', answered fan letters in its ads.

By the 1960s, Wonder Bread claimed to help build strong bodies how many ways?

By the 1960s Wonder Bread claimed to 'help build strong bodies 12 ways', up from the '8 ways' of its Howdy Doody sponsorship in the 1950s.

Which cookie brand's ads star elves led by Ernie who bake in a hollow tree?

Keebler's elves, led by Ernie, have baked in the Hollow Tree since Leo Burnett created them in 1968; Godfrey Keebler founded the bakery in Philadelphia in 1853.

Goldfish crackers' packaging calls them 'The snack that...' what?

Pepperidge Farm's Goldfish carry the line 'The snack that smiles back', a nod to the smiling face stamped on some crackers since 1997; Finn, the sunglass-wearing goldfish, is the mascot.

Which voice actor first voiced Toucan Sam, with an American accent?

Mel Blanc, the voice of Bugs Bunny, first voiced Toucan Sam in 1963 with an American accent; Paul Frees later gave him the British accent that Maurice LaMarche continued.

Which cereal mascot exclaims 'I'm cuckoo for Cocoa Puffs!'?

Sonny the Cuckoo Bird capitulates in a burst of energy with his catchphrase 'I'm cuckoo for Cocoa Puffs', and Larry Kenney has voiced him since 1978.

Which actor fronted Quaker Oats commercials from 1987 through the 1990s?

Quaker registered the first cereal trademark in 1877.

Johnson & Johnson's 'No More Tears' baby shampoo debuted in which year?

The trademark was registered in 1959.

Which cat food is 'the only brand cats ask for by name'?

Its jingle consists solely of the word 'meow'.

Which cartoonist, of Hägar the Horrible fame, created Miss Chiquita in 1944?

She began as a banana with a woman's dress and legs.

Which group sang 'Buy the World a Coke' in the 1971 'Hilltop' commercial?

Bill Backer conceived it while stranded at Shannon Airport.

Which athlete played the hammer-throwing heroine of Apple's 1984 commercial?

David Graham played Big Brother.

The Michelin Man's name Bibendum comes from a Latin line by which poet?

'Nunc est bibendum' means 'Now is the time to drink'.

Under what name has Aunt Jemima been sold since its 2021 retirement?

It was the name of the firm behind the original 1889 mix.

Which agency developed the Mr. Clean character for P&G in 1957?

House Peters Jr. played him in the first live-action ads.

Which future weatherman played the first Ronald McDonald in 1963?

He had previously played Bozo the Clown in Washington.

Which brand's hipster mascot Charlie the Tuna was created in 1961?

Herschel Bernardi voiced him.

Elsie the Cow was created in 1936 as the mascot for which dairy company?

Ad Age named her a top-10 icon of the 20th century.

Morris, 'the world's most finicky cat', advertises which cat food?

The original Morris was adopted from a Chicago-area shelter in 1968.

Bud Light's 'Original Party Animal' Spuds MacKenzie was actually what?

Her real name was Honey Tree Evil Eye.

R.J. Reynolds voluntarily ended the Joe Camel campaign in which year?

The mascot dated from a 1913 pack drawing of 'Old Joe'.

What was the real name of the Taco Bell chihuahua?

She was euthanized after a stroke in 2009.

Which comedian portrays Flo of Progressive Insurance?

Flo debuted in 2008.

Which comedian originally voiced the Aflac duck?

Daniel McKeague replaced him in 2011.

Which slogan did Chester Cheetah adopt for Cheetos from 1997?

He was created in 1986.

Which two monster cereals launched alongside each other in March 1971?

Boo Berry came later.

What was the name of the short-lived fourth Rice Krispies elf of the 1950s?

He represented the cereal's 'explosive' nutrition.

Who voiced Speedy Alka-Seltzer in more than 200 commercials?

Illustrator Wally Wood designed the character.

Mr. Peanut originated from a 1916 design contest entry by whom?

His full name is Bartholomew Richard Fitzgerald-Smythe.

Betty Crocker was invented in 1921 by which flour company?

She answered consumer product questions by letter.

In what year was Uncle Ben's rice first marketed?

It was the top-selling US rice until the 1990s and became Ben's Original in 2020.

Papa John's founder John Schnatter started the chain in 1984 from where?

The tavern was Mick's Lounge in Jeffersonville, Indiana.

Pizza Hut's distinctive red-roof building style, later part of its logo, debuted in which year?

The Carney brothers founded the chain in Wichita in 1958.

Who was the original voice of Tony the Tiger before Thurl Ravenscroft?

Lee Marshall later voiced Tony until 2014.

Which budget lodging chain's radio ads, voiced by Tom Bodett since 1986, promise to 'leave the light on for you'?

The chain opened its first location in Santa Barbara in 1962; Blackstone bought the brand in 2012.

Which coffee brand's jingle, used since 1984, claims it is 'the best part of waking up'?

Susan Spiegel Solovay and Bill Vernick wrote the lyrics; the jingle has appeared in almost every ad since.

Which British supermarket's main advertising slogan is 'Every little helps'?

Its ads have used voice-overs from the Spice Girls and actors James Nesbitt and Jane Horrocks; the chain is a constituent of the FTSE 100.

Which paper towel brand, launched by P&G in 1965 after it found shoppers cared most about absorbency, is 'the quicker picker-upper'?

Bounty replaced Charmin Towels, and for decades a diner waitress named Rosie mopped up spills in its ads.

Which actress played Rosie, the diner waitress in decades of paper-towel commercials?

Walker, also known as Rhoda's mother on TV, used the towels to mop up patrons' spills and demonstrate their absorbency.

Campbell's has used which slogan predominantly since 1935?

The other three were all later Campbell's taglines, from 1969-75, 1975-82 and the 1990s respectively.

Which snack brand's best-known slogan is 'betcha can't eat just one'?

Celebrity endorsers helped take the chips international; Frito-Lay's revenues topped $180 million by 1965.

Which soft drink promoted 'drink time' at 10, 2 and 4 o'clock?

A wartime radio show, The 10-2-4 Ranch, built on the idea; Jake Holmes later wrote the 1977 'Be a Pepper' jingle lyrics.

Which claymation artist created the Noid for Domino's Pizza in the 1980s?

The agency Group 243 hired him in 1986; the red-suited pest was retired in 1995 after a disturbing real-life hostage incident involving a man named Noid.

Which newsman, widely seen as America's most credible, fronted Timex's live 'torture test' ads with the 'takes a licking' slogan?

John Cameron Swayze was hired because he was widely viewed as the most credible newsman in the United States; Russ Alben wrote 'Takes a Licking and Keeps on Ticking'.