Getting your questions ready
Getting your questions ready
Beat the crowd
10 questions No timer
130 free Slogan trivia questions with answers — pop culture quiz, new questions added Aug 2026.
126 free slogan trivia questions with answers. Some sentences sell billions of dollars of product on the strength of three or four words. This quiz covers the best of them: Nike's line borrowed from a death-row inmate's last words, the diamond slogan a young copywriter scribbled before bed, the paper towel that got quicker, the elderly woman who asked where the beef was, the milk question an agency thought was too lazy to run, and the cereal sign a Minneapolis ad man sketched on a notepad. Questions run both ways. Sometimes you are given the slogan and asked for the brand; sometimes the brand and asked for its slogan; and the harder ones ask who wrote the line, which agency, and what year. It works for pub quiz rounds, marketing class icebreakers, office trivia and anyone who has ever hummed a jingle they wish they could forget. Every answer has been checked against the brand or campaign's Wikipedia entry, and the sentence that establishes it appears under each question, so you can settle the inevitable argument about whether it was "melts in your mouth" or "melts in your hand".
30 of 130 questions with answers and explanations. Play the quiz
Q 01"Just Do It" is the slogan of which company?
Nike
Over the following decade the company's share of the North American sport-shoe market climbed from 18 to 43 percent.
Q 02Dan Wieden said Nike's "Just Do It" was inspired by the last words of which death-row inmate?
Gary Gilmore
Wieden joked that he changed "let's" to "just" because otherwise he would have had to give Gilmore credit.
Q 03"Think different" was the slogan of which company from 1997 to 2002?
Apple
Steve Jobs rejected a rival agency's proposed slogan, "We're back", on the grounds that Apple wasn't back yet.
Q 04Who narrated the broadcast version of Apple's "Think different" television ad?
Richard Dreyfuss
A version narrated by Jobs himself was recorded but shelved; he had also tried to recruit Robin Williams, whose wife refused to pass on the message.
Q 05Which fast-food chain introduced "Where's the beef?" in 1984?
Wendy's
The ad was titled "Fluffy Bun" and mocked the big-bun, small-patty burgers of a fictional rival.
Q 06Which actress delivered the line "Where's the beef?" in the original commercial?
Clara Peller
She was in her 80s and later recorded a novelty single of the phrase with Coyote McCloud.
Q 07The "Got Milk?" campaign was created in 1993 for a dairy board in which US state?
California
People at the agency reportedly thought the phrase was lazy, not to mention grammatically incorrect.
Q 08The first "Got Milk?" commercial hinged on a radio quiz asking who shot which Founding Father?
Alexander Hamilton
The historian knows the answer, Aaron Burr, but cannot say it through a mouthful of peanut butter sandwich; Michael Bay directed the spot.
Q 09"A Diamond Is Forever" was coined in 1947 for which company?
De Beers
Advertising Age named it the best slogan of the 20th century in 2000.
Q 10Which copywriter wrote "A Diamond Is Forever"?
Frances Gerety
She worked at N. W. Ayer & Son, and the line survived her by decades.
Q 11Which car did Doyle Dane Bernbach's 1959 "Think Small" campaign advertise?
Volkswagen Beetle
Advertising Age named it the best advertising campaign of the 20th century in 1999.
Q 12Which brand's slogan is "Melts in your mouth, not in your hand"?
M&M's
The black "M" was printed on each candy the following year and switched to white in 1954.
Q 13"Have a break, have a Kit Kat" was created in 1957 by an executive at which agency?
J. Walter Thompson
It first appeared on British television in 1958; the US got a different jingle, "Gimme a break", in 1986.
Q 21Which paper towel is "the quicker picker-upper"?
Bounty
The original line was "the quick picker-upper"; the extra syllable came later, delivered for decades by Nancy Walker as diner waitress Rosie.
Q 22"Betcha can't eat just one" is the long-running slogan of which snack?
Lay's
It arrived shortly after the 1961 merger that created Frito-Lay.
Q 23Which razor brand used "The best a man can get" from 1989?
Gillette
For the slogan's 30th anniversary in 2019 the brand briefly switched to "The Best Men Can Be", then switched back in 2023.
Which wireless carrier ran the "Can you hear me now?" campaign from 2001?
Q 14Which chain's slogan "It's finger lickin' good" was originally trademarked by franchisee Pete Harman?
KFC
Harman also introduced the bucket meal in 1957 and hired the sign painter who coined the name Kentucky Fried Chicken.
Q 15"Taste the rainbow" is the slogan of which sweet?
Skittles
For Pride month the brand has repeatedly stripped the colours out entirely, selling all-white or grey candies.
Q 16Which cereal's mascots are Snap, Crackle and Pop?
Rice Krispies
The trio are the longest-running cartoon mascots in cereal history, though Woody Woodpecker fronted the TV ads before them.
Q 17Which sandwich chain used the slogan "Eat Fresh"?
Subway
The chain also branded its counter staff "Sandwich Artists".
Q 18L'Oréal's famous slogan was created in 1973 by copywriter Ilon Specht. What were the original words?
Because I'm worth it
It became "Because you're worth it" in the mid-2000s and "Because we're worth it" in 2009.
Q 19"The Breakfast of Champions" is the tagline of which cereal?
Wheaties
Knox Reeves wrote it for a billboard at a Minneapolis minor-league ballpark; Lou Gehrig became the first athlete on the box in 1934.
Q 20"Maybe she's born with it. Maybe it's..." which cosmetics brand?
Maybelline
CBS Outdoor found it to be the most recognisable strapline of the past 150 years.
Verizon
Marcarelli left in 2011 and in 2016 became a spokesman for rival Sprint.
Q 25Which theme park's slogan is "The Happiest Place on Earth"?
Disneyland
"Where Dreams Come True" is its other official slogan.
Q 26McDonald's "I'm lovin' it" campaign, launched in 2003, was created by an agency based in which country?
Germany
It was unveiled in Chicago on June 12, 2003 as the company's first global campaign.
Q 27Which brand's slogan is "You're in good hands"?
Allstate
It was written by a sales manager, not an agency, and got its first network TV outing at the end of the 1950s.
Q 28Which singer-songwriter wrote the State Farm jingle "Like a good neighbor, State Farm is there"?
Barry Manilow
Weezer released a cover of it in 2011.
Q 29"Plop, plop, fizz, fizz, oh what a relief it is" advertised which product?
Alka-Seltzer
The jingle was composed by Tom Dawes of The Cyrkle, and Sammy Davis Jr. recorded two versions in 1978.
Q 30Which coffee is "Good to the last drop"?
Maxwell House
The company later claimed Theodore Roosevelt said it after a cup at Andrew Jackson's estate, a story never historically established.