49 Fun Facts About Candy Slogans

Which candy bar's 2010 Betty White ad launched 'You're not you when you're hungry'?

BBDO credited the campaign with lifting the bar from seventh to the world's best-selling candy bar; an earlier line was 'Hungry? Why wait?'

The candy bar launched in 1930 that later starred Betty White was named after what?

Introduced in 1930, it was sold as Marathon in Britain and Ireland until 1990.

In the famous 1970 Tootsie Pop commercial, how many licks does Mr. Owl take before biting?

Mr. Owl takes three licks, then bites. Paul Winchell voiced him; a Purdue licking machine later averaged 364 licks and a University of Michigan machine 411.

Which two candy bars were sold with 'Sometimes you feel like a nut, sometimes you don't'?

Almond Joy has almonds under milk chocolate; Mounds is dark chocolate with no nuts. Hershey bought both in 1988.

Which mints are 'The Original Celebrated Curiously Strong'?

Altoids tins carry 'The Original Celebrated Curiously Strong'; Smith & Company created the mints in London in the 1780s, and the collectible tins arrived in the 1920s.

Which candy was known in 1980s and 90s ads as 'The Freshmaker'?

Mentos' campy commercials were parodied by the Foo Fighters, and the mints famously erupt when dropped in Diet Coke.

Which candy, originally called Mars Men, has a three-word slogan tracing its flavour from tart to sugary to gone?

Sour Patch Kids' slogan is 'Sour. Sweet. Gone.' Inventor Frank Galatolie's original name, Mars Men, was dropped in the mid-1980s to ride the Cabbage Patch Kids craze.

Which cartoon character warned 'Nobody better lay a finger on my Butterfinger' from 1988 to 2001?

Bart Simpson fronted the ads; the bar's name was picked in a public contest in 1923, and its coating contains no cocoa butter so cannot legally be called chocolate.

'Get the sensation' has been the tagline of which mint-chocolate candy since the 1970s?

York Peppermint Pattie has used 'Get the sensation' since 1975; at the York, Pennsylvania factory each pattie once had to pass a 'snap test', breaking cleanly in the middle.

Who wrote 'Have a break... have a Kit Kat' in 1957?

Donald Gilles of the J. Walter Thompson agency wrote 'Have a break... have a Kit Kat' in 1957; the bar began life in 1935 as Rowntree's Chocolate Crisp.

Which company makes Kit Kat in the United States under a licence dating from 1970?

Nestlé controls the brand everywhere else after buying Rowntree's in 1988; Japan has seen more than 300 flavours.

The two Ms in M&M's stand for Forrest Mars and the son of which chocolate company's president?

Bruce Murrie was the son of Hershey's president; the 'melts in your mouth, not in your hand' line arrived in 1949 and red M&M's vanished from 1976 to 1987 over a dye scare.

In a 1995 consumer vote, which colour replaced tan in the M&M's mix?

Blue took 54% of the vote; the animated spokescandies Red and Yellow debuted the same year.

Which agency created Skittles' 'Taste the Rainbow' campaign in 1994?

D'Arcy Masius Benton & Bowles created 'Taste the Rainbow' for Skittles in 1994; the sweets were first made in Britain in 1974, and lime was swapped for green apple in 2013.

The 2012 'Pick a Side' campaign for a twin-stick chocolate bar invented a rivalry between what?

The name means 'twin sticks'; the bar was sold as Raider in mainland Europe until 1991.

'Two great tastes that taste great together' sold which candy in the 1970s and 80s?

Reese's Peanut Butter Cups ads showed strangers colliding with peanut butter and chocolate; the 1990s line was 'There's no wrong way to eat a Reese's'.

H. B. Reese, who created the peanut butter cup in 1928, had previously worked for whom?

H. B. Reese had worked for Milton Hershey, starting on a Hershey dairy farm, before launching his own candy business in Hershey, Pennsylvania; the cups sold for a penny at first.

Which chocolate bar has boasted since 1928 of containing 'a glass and a half'?

Cadbury Dairy Milk has carried the 'glass and a half' boast since 1928; its 2007 drumming-gorilla ad came from an in-house label called Glass And A Half Full Productions.

Which bar's classic slogan promised to help you 'work, rest and play'?

Forrest Mars first made it in Slough in 1932, basing it on his father's American Milky Way.

Which British bar was sold as 'the sweet you can eat between meals without ruining your appetite'?

Milky Way ran the 'eat between meals without ruining your appetite' line in Britain; the name comes from a malted-milk drink, not the galaxy, and the American Milky Way is a different, caramel-filled bar.

The Kisses' longest-running commercial, first aired in 1989, shows the chocolates doing what?

The paper plume was added in 1921 and Hershey trademarked the foil-wrapped cone in 1924.

3 Musketeers got its name because the original 1932 pack contained what?

Chocolate, strawberry and vanilla; wartime sugar rationing left only chocolate, later sold as 'Big on chocolate!'

Which sports commentator wrote the 1970s slogan 'Opal Fruits, made to make your mouth water'?

Murray Walker, an advertising executive long before his Formula One fame, wrote 'Opal Fruits, made to make your mouth water'; Opal Fruits became Starburst in the UK in 1998.

Which surrealist painter designed the Chupa Chups logo in 1969?

Salvador Dalí sketched the daisy-shaped Chupa Chups logo in 1969; the Spanish lollipop's name comes from chupar, 'to suck', and it was billed as the first lollipop in space aboard Mir in 1995.

Werther's Original is named after what?

Storck was founded in Werther, Westphalia, in 1903; the ads famously show a grandfather sharing the caramels with a boy.

Which Willy Wonka-brand candy comes in a box with two compartments, so each side holds a different flavour?

Nerds, launched by the Willy Wonka Candy Company in 1983, came in a dual-compartment box so each side held a different flavour, such as grape and strawberry.

Big League Chew, the shredded gum in a pouch, was created by players from which minor-league team?

Portland Mavericks pitcher Rob Nelson invented the shredded gum in 1977, and teammate Jim Bouton pitched it to Wrigley's Amurol unit as an alternative to chewing tobacco; it launched in 1980.

Tic Tac mints were named after what?

Ferrero launched them in 1969 as Refreshing Mints; the ads stress they have fewer than two calories.

According to its maker, the Baby Ruth bar was named after whom?

Curtiss said Baby Ruth honoured Ruth Cleveland, President Grover Cleveland's daughter; sceptics suspected a dodge to avoid paying Babe Ruth, and in 1923 the company parachuted bars over Pittsburgh from a plane.

The letters in PEZ come from which German word?

PEZ takes its letters from Pfefferminz, German for peppermint; invented in Vienna in 1927 as an adult breath mint, it got its dispenser in 1949 and character heads in 1955.

In which Colorado town did Bill and Dorothy Harmsen found Jolly Rancher in 1949?

Bill and Dorothy Harmsen opened the Jolly Rancher ice-cream and candy shop in Golden, Colorado, in 1949; hard candies outsold ice cream through the cold winters, and early flavours included watermelon, apple and Fire Stix.

Toblerone's name blends the founder's surname with the Italian word for what?

Toblerone blends Tobler with torrone, Italian for nougat; the founder's sons said the triangular shape came from a Folies Bergère dance finale, not the Matterhorn.

Haribo's name is an abbreviation of what?

Haribo abbreviates Hans Riegel Bonn, the founder and his home city; the company made the first gummy bear, the Tanzbär, in 1922, and its jingle promises kids and grown-ups love it so.

Which Wrigley gum, introduced in 1893, is the company's oldest brand?

Juicy Fruit debuted in 1893 and is Wrigley's oldest brand; Doublemint followed in 1914 and Big Red and Freedent in 1975. Its fruit flavour is deliberately vague, often likened to banana and jackfruit.

Which marshmallow chicks are made by Just Born of Bethlehem, Pennsylvania?

Peeps have been made by Just Born in Bethlehem, Pennsylvania, since it bought the Rodda Candy Company in 1953; mechanised production in 1954 cut a 27-hour hand-forming process to six minutes.

Which candy's ads have used the slogan 'Makes mouths happy'?

Twizzlers have carried the 'Makes mouths happy' line; Hershey has made them since buying Y&S Candies, whose licorice business dates to 1845, in 1977.

Which company owns Skittles, Starburst and Life Savers through its Wrigley division?

Altoids are now made in Chattanooga, Tennessee, after production moved from Wales.

Which company bought Butterfinger, Baby Ruth and other Nestlé US candy brands for $2.8 billion in 2018?

Ferrero paid $2.8 billion for Nestlé's US confectionery business in 2018, folding Butterfinger and Baby Ruth into its Ferrara Candy unit, which reformulated Butterfinger in 2019 to drop the preservative TBHQ.

In what year did Hershey's Kisses first go on sale?

Hershey's Kisses went on sale in 1907 and were wrapped in foil by hand until a wrapping machine arrived in 1921; the flat-bottomed cone forms as chocolate is deposited onto a moving belt.

From 1980 to 2003, British ads asked if you loved anyone enough to give them your last what?

Rolo's caramel-filled chocolates were created by Mackintosh's in 1937 and passed to Nestle when it bought Rowntree in 1988.

Which seasonal treat has been sold in the UK and Ireland with the question 'How do you eat yours?'

New Zealand got a different line, 'Don't get caught with egg on your face', while US ads use a clucking Cadbury Bunny.

Which malted-milk sweets are sold as 'The lighter way to enjoy chocolate'?

Maltesers, launched by Forrest Mars in Britain in 1936, carry the 'lighter way to enjoy chocolate' line; 1930s ads even pitched the malt centres as a slimming aid.

Which Cadbury bar told British shoppers to 'Get that Friday feeling'?

Crunchie, the Cadbury honeycomb bar launched by J. S. Fry & Sons in 1929, ran the 'Get that Friday feeling' campaign in Britain through the 1990s.

'Four out of five dentists surveyed recommend sugarless gum' was long tied to which brand?

Trident, American Chicle's sugarless gum introduced in the 1960s, ran the 'four out of five dentists surveyed' line for decades; the full claim added 'for their patients who chew gum'.

SNL's 'floor wax and a dessert topping' sketch spoofed the 'two mints in one' ads of which brand?

Certs' 'two mints in one' got Gilda Radner and Dan Aykroyd arguing over 'Shimmer' until Chevy Chase settled it; the real mints used a blend called Retsyn.

Which Wrigley gum has used identical twins in its ads since 1939, later including the Mowry sisters?

Doublemint's first twins were Marie and Mildred Maier of Silverhill, Alabama; Denise and Dian Gallup later spoofed the role in Mel Brooks's Spaceballs.

The jingle 'Kiss a Little Longer' sold which cinnamon gum from 1979 to 1998?

Big Red's 'Kiss a Little Longer' jingle ran from 1979 to 1998; the ads showed couples kissing so long that one always had to chase a departing ride. Wrigley launched the cinnamon gum in 1975.

Which 1966 candy was launched with the jingle 'First it's a candy, then it's a gum'?

Razzles launched in 1966 with the jingle 'First it's a candy, then it's a gum'; the original flavour was raspberry, and Tootsie Roll Industries' Concord Confections unit later took over the brand.

In 2010 Cadbury retired the 'crumbliest, flakiest chocolate' jingle after roughly how many years?

The Flake jingle first aired in 1959, so Cadbury's 2010 retirement ended a run of roughly 50 years; its writer Ronnie Bond also composed the Bran Flakes 'tasty tasty' tune.